The Apprentice 1.jpg
    
       
早就耳聞「誰是接班人」是相當好看的影集,除了行銷策略技巧外也帶點人生道理,
感覺節目有點像是「Survivor」跟「The Amazing Race」的綜合體,
除了思考自己的定位(組員或領導者)釐清自己該做的事,不能讓隊友討厭你,
還必須盡可能將自己獨道的能力展現出來,很不容易。
   
最後的二位參賽者,個人是比較傾向看 Amy 大戰 Bill,
老實說我看不出來 Kwame 有什麼特質,Nick 根本只是紙老虎一隻,
不過可惜 Amy 在與川普旗下大將面試這個階段就被陶汰了,其實這是挺糟的篩選最後入圍者方式,
因為面試是相當主觀性的,有時候只是一種找尋與自己氣味相投的人罷了,
值得安慰的是 Amy 在節目上已經受到絕多數參賽者的肯定了,
就連川普自己都說:「那不用再比賽,我直接選 Amy 就好了。」 或「你們給 Amy 太多權利了。」
如果第二季會有第一季的人員回歸的話,那我還真想看到 Amy 呢。
  
   
最後的任務:「高爾夫球賽」vs「賭城音樂會」,
其實任務不太困難,比起他們之前挑戰的來說,真正最困難的是:各種突發的狀況,
Bill  的突發狀況是:廣告廠商的看板消失了 + 霜凍問題,
Kwame 的突發狀況是:組員背叛 + 歌手臨時調整行程 + 早餐延遲 + 歌手被帶走,
原本猜測這會不會是川普特意安排這些組員創造出來的突發狀況,
不過並未被證實到底是或者是不是,
我特別想提的是 Kwame 被開除的原因-Omarosa 的叛變,
如果這些突發狀況不是川普特意安排的,
相當疑惑為何 Omarosa 會故意說謊,因為她想報復?而且還是在電視節目上!
她不僅說謊而且發生問題時還有點幸災樂禍、指責上司的不是,
如果我是老闆,八成不會想雇用像 Omarosa 這種人吧,
員工問題的確是比看板遺失來得可怕許多。
   
   
將川普在每集講的話都節錄了出來,讓你就算沒看過電視影集、沒看過川普寫的書,
或許可以從字裡行間裡找到川普成功的密訣,Let us see ...


1-01 "Location, location, location " 地點,地點,地點

I've always felt location is important, but the people behind the deal are much more important than location. I'd much rather have a really smart, talented guy... doing a deal in a not-so-good location...than an idiot doing a deal in a great location. Because you'll make money every time.

『我一直覺得地點很重要,但從事銷售的人比地點來得更重要;我傾向擁有一個聰明有才華的人在不優越的地點作買賣,比一個傻瓜在好地段做買賣來的好。因為這樣你一直都能賺錢。』


1-02  "Don't Negotiate With Underlings " 別與下屬發生衝突

Making deals can be tough. I learned at a young age that you have to deal with the boss. It's very simple. Deal with the boss wherever possible.

『處理人際關係是重要的。在我年輕時,就知道如何與老闆應對,這非常簡單,盡可能讓他滿意就行了。』


1-3  "The Art Of the Deal" 談判的藝術

Negotiation is a very, very delicate art. Sometimes you have to be tough. Sometimes you have to be as sweet as pie. You never know. It depends on who you're dealing with. I've always said that negotiation is not really learned. It's almost innate. It's in the genes. A negotiator is born.

『談判是門非常奧妙的藝術,有時你必須強硬,有時你需要甜言蜜語,沒有絕對,這要看你的對手是誰;我總是說談判能力不完全是學來的,只憑著天生的基因,一名談判手就誕生了。』


1-4  "A Deal's a Deal" 重視每筆交易

Once you make a deal with someone,it's really important to carry it through. You start developing the wrong reputation, it makes it impossible to make future deals. Once you shake hands,that should be it.

『你一但與人達成交易後,一定要付諸實行,如果一開始給對方壞印象,將來便很難再有生意上門;與對方握手達成協議後,就一定要去做。』


1-5  "Stand Up For Yourself" 為自己辯解

You've always gotta stand up for yourself. You just have to fight for yourself, because basically nobody else is gonna fight for you.

『你要為自己辯解,要為自己爭取,因為其他人不會為你爭取。』


1-6  "Know What You're Up Against" 懂得自己面對的處境

Negotiation is a very, very delicate art. The big thing in negotiation is to try and figure out your opponent. Otherwise,you're going to look like an idiot and lose big.

『談判是很奧妙的藝術,最重要的就是要知己知彼,否則就會在眾人面前出糗、一敗塗地。』


1-7 "God is in the Details" 上帝就在細節裡

Many times,you hear the expression that "God is in the details." When people come in to buy something,especially very rich people, they see details. If something's wrong, they see it, and it reflects in the price.

『很多時候你會聽過這樣一句話,上帝就在細節裡,人們買東西時,尤其是有錢人,他們會注重細節,如果有不妥的地方,他們會看到的,而且這會影響價格。』


1-8 "Beggars Can't Be Choosers" 有求於人的人無法談條件

Never beg when you're trying to sell something. If it doesn't work out, take your lumps and relax. But you'll never sell through the begging route.

『賣東西千萬不要求人,如果不成功,被罵也沒關係,但你不能靠乞求賣東西。』


1-9  "You've Gotta Believe" 你必須相信

You've gotta believe in what you're selling. If you don't believe it - If you don't really believe it yourself, it'll never work. It'll never sell, and you're gonna be miserable.

『你必須相信你們賣的產品,如果你不是真心相信自己的產品,那就永遠不會成功,它就永遠賣不出去,你就會很悲哀。』


1-10 "Think Outside The Box" 要有創造性的思考

I think we're gonna have a very, very substantial portion of this building leased before we start construction. Thinking outside of the box... is something that is very much of a cliche. But if you really wanna be successful, that's how you're gonna have to do it.

『我覺得開始建設以前,我們得對這個要出租的建築物有明確的定義。一件事必須從不同的角度觀察,這已經是老生常談了,但是如果你真的想成功,這就是你一定要做到的。』


1-12 "It's Easier to Think Big" 把目標放大相當容易

It's always been easier for me to think big. It was always easier for me to attract the money and the capital...than it would be if I did a small job someplace that nobody cared about and nobody wanted to finance.

『對我來說把目標放大相當容易,對我來說去賺更多的錢和資本卻更容易,因為如果我做的是小工程,那就沒人會在乎,沒人會想去投資。』


1-13 "Passion" 熱情

You cannot be successful without passion. If you don't love what you're doing, if you don't have passion for it, forget it. Do something else. You'll be much more successful, and you'll lead a lot happier life.

『如果你想成功,就不能沒有熱情,如果你不喜歡你做的,如果你沒有熱情,那就忘了吧!做其他事情會更成功、你將會更快樂。』


1-14 "Dog Does Not Eat Dog" 同類不相殘

The greatest thing that can happen to a businessman or woman...is to surround yourself with talented people...who also happen to be loyal. You never know what makes a loyal person. And guess what? If they're not loyal to you one time, don't give them a second chance,because they won't be loyal to you the next time.

『發生在商人或女人身上最理想的事…就是有才華的人圍繞著他們,並且那些人碰巧是對你是忠誠的;你從來都不知道是什麼造就了忠誠的人,最好的建議是,如果他們有一次對你不忠誠,就不要給他們第二次機會,因他們根本不會在下次對你忠誠。』
     
     
     
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